Effective date: 1/12/2025

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1) Who we are and how to contact us

Span Consulting Ltd (“Span Consulting”, “we”, “us”, “our”) is a company registered in England and Wales with company number 10217083. Our registered office is: Sanders Gate Churchfields, Stonesfield, Witney, England, OX29 8PP. We are the data controller for the personal data described in this policy (unless stated otherwise).

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How to contact us about privacy

• Email: admin@spanb2b.io​

This policy explains how we collect and use personal data when you:

• visit our websites and pages we control (the “Site”),

• interact with our content, emails, or ads,

• download resources, register for webinars/events,

• communicate with us or become a sales prospect or customer,

• apply for a role via our careers pages.​

It does not cover personal data we process strictly on behalf of our clients as a processor; in those cases we follow the client’s instructions and their privacy notices apply.

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2) The personal data we collect

a) Data you provide directly

• Contact details: name, business email, phone, job title, company, country/region.

• Account & event data: login details (if applicable), registrations, preferences, dietary/access needs.

• Content interactions: forms, demo requests, survey responses, support queries.

• Recruitment: CV/resumé, cover letter, work history, right-to-work information.

b) Data collected automatically

• Usage/technical data: IP address, device identifiers, browser type/version, pages viewed, timestamps, referral URLs, approximate location (derived from IP), and similar.

• Cookies and similar tech: cookies, pixels, tags, local storage used for essential site functions, analytics, and (if enabled) advertising/retargeting. See Section 4.

c) Data from third parties

• B2B data providers and public sources: professional/business contact information from sources such as LinkedIn, company websites, event organisers or licensed lead-generation providers.

• Partners & analytics: information about engagement with our campaigns (e.g. email opens, ad impressions, form fills) and event attendance records.

We do not intentionally collect special category data (e.g. health data) via the Site, nor do we seek data from children.

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3) Why we use your data and our lawful bases (UK/EU)

Purpose Examples Lawful basis

Operate the Site & deliver content security, load balancing, remembering cookie choicesLegitimate interests (running a secure, functional website) or consent where required

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Respond to enquiries & provide downloads/demos fulfilling your requestsContract or legitimate interests

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Marketing & ABM (B2B)sending relevant updates; tailoring content by role/industry; LinkedIn audiencesLegitimate interests (B2B direct marketing) and/or consent where required (e.g. email opt-in in some countries)

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Analytics & improvement understanding Site performance and content effectivenessLegitimate interests; consent where required

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Events & webinars registrations, attendance managementContract; legitimate interests

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Recruitment evaluate applications; communicate about rolesLegitimate interests; legal obligation

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Legal & compliance record-keeping, exercise/defend legal claims, fraud preventionLegal obligation; legitimate interests

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Where we rely on consent (e.g. non-essential cookies or certain email marketing), you can withdraw it at any time (see Section 9 and “Withdrawal of consent” below).

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4) Website hosting, cookies, analytics and ads

a) Website hosting – Wix

Our Site is hosted on the Wix.com platform. Wix.com provides the online platform that allows us to market our services to you. Your data may be stored through Wix.com’s data storage, databases and general Wix.com applications. Wix stores data on secure servers behind a firewall. We also use Wix tools (for example, forms and basic analytics) to support website functionality and performance.

b) Analytics – Google Analytics

We use Google Analytics (currently Google Analytics 4) to help us understand how visitors use our Site (e.g. which pages are visited, how long visitors stay, and how they arrived at the Site).

• Google Analytics collects information such as your IP address, device and browser information, and on-site actions, which may be transmitted to and stored by Google on servers in various locations (including outside the UK/EEA).

• We configure Google Analytics to help protect your privacy (for example, by using IP-address truncation where available).

• Google uses this information to provide us with aggregated reports and insights. We do not use Google Analytics to identify individual users or to combine analytics data with directly identifiable contact details in our systems.

For more information on how Google processes data, please see Google’s Privacy Policy and Google’s information on Google Analytics.

You can opt out of Google Analytics by:

• refusing analytics cookies via our cookie banner (where available),

• adjusting your browser settings to block or delete cookies,

• disabling JavaScript, or

• using Google’s opt-out tools or browser add-ons (where available).

c) Advertising and social media tags

Where we use advertising or social media tags (for example, LinkedIn Insight Tag or Google Ads tags), these may help us:

• measure the effectiveness of our campaigns, and

• reach relevant business audiences with advertising (including retargeting).

These technologies only operate with your consent where required by law, and you can manage your preferences via our cookie banner and/or your browser settings.

d) Your cookie choices

• Our cookie banner allows you to accept or reject non-essential cookies by category.

• You can also adjust your browser settings to block or delete cookies.

• In some regions, we recognise Global Privacy Control (GPC) signals and treat them as an opt-out of certain tracking or “sharing” for targeted advertising under applicable laws.

If you need help managing cookies or analytics, you can email us at

admin@spanb2b.io

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5) Withdrawal of consent

If you do not want us to process your data on the basis of consent (including for analytics, advertising or marketing), you can:

• update your cookie preferences on the Site;

• use unsubscribe links in marketing emails; or

• email us at privacy@spanb2b.io with your request.

We aim to respond within 30 days. If your request is complex or will take longer to resolve, we will let you know and provide an expected response date.

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6) How we share personal data

We may share personal data with:

• Service providers (processors): hosting and infrastructure (including Wix), security, analytics (including Google Analytics), email/SMS platforms, webinar/event tools, customer support, CRM/marketing platforms, lead-verification services.

• Business partners: resellers, referral partners, and event co-hosts when you interact with joint content or events.

• Professional advisors & compliance: auditors, insurers, lawyers; government or law-enforcement where required.

• Corporate transactions: if we merge, sell or reorganise our business, data may transfer to new owners.

We require processors to safeguard data and to use it only according to our instructions. We do not sell personal information for money. In some jurisdictions, our use of advertising cookies may be considered “sharing” for cross-context behavioural advertising (see Section 11).

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7) International data transfers

We may transfer personal data outside the UK/EEA (for example, to service providers such as Wix or Google).

Where we do so, we use appropriate safeguards, such as:

• UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses;

• EU Standard Contractual Clauses (SCCs); and

• additional technical and organisational measures where appropriate.

You can request more information about relevant transfer mechanisms by contacting us (noting that some details may be redacted for confidentiality).

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8) Data retention

We keep personal data only as long as needed for the purposes set out in this policy, including to meet legal, accounting, or reporting requirements. Typical examples:

• Marketing/lead data: around 12–24 months from last meaningful interaction or until you opt out.

• Event records: up to 12 months after the event.

• Recruitment data: around 6–12 months after a hiring decision unless you consent to a longer talent-pool period.

• Website logs/security data: up to 12 months, unless needed longer for security or legal reasons.

We then delete or anonymise the data.

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9) Security

We use administrative, technical and physical safeguards appropriate to the nature of the data (for example, encryption in transit, access controls, least-privilege access and monitoring).

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No system is 100% secure. If we become aware of a data breach involving your personal data, we will act in line with applicable laws, which may include notifying you and/or regulators where required.

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10) Your rights (UK/EU/EEA & similar jurisdictions)

Subject to conditions and applicable law, you may have the right to:

• Access your personal data and obtain a copy;

• Rectify inaccurate or incomplete data;

• Erase your data (“right to be forgotten”);

• Restrict or object to processing (including B2B direct marketing);

• Data portability (in certain cases);

• Withdraw consent where processing relies on consent.​

To exercise these rights, email admin@spanb2b.io. We may request additional information to verify your identity.

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You also have the right to complain to your local supervisory authority:

• UK: Information Commissioner’s Office (ICO) – see ico.org.uk

• EEA: contact your local Data Protection Authority.

We do not use solely automated decision-making that produces legal or similarly significant effects.

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11) U.S. State privacy disclosures (including California)

If you are a resident of certain U.S. states with consumer privacy laws (such as California, Colorado, Connecticut, Virginia, Utah), this section supplements the policy above.

a) Categories of personal information we collect (last 12 months)

• Identifiers & contact info: name, email, phone, IP address, device IDs.

• Commercial/interaction info: downloads, demo requests, event registrations, content views.

• Internet/technical activity: browsing history on our Site, interactions with emails/ads.

• Professional information: job title, employer, industry.

• Inferences: interest segments or audience groupings for B2B marketing.

b) Purposes, sources and disclosures

• Purposes: as described in Sections 3–4 (operate Site, respond to requests, analytics, B2B marketing, security, legal compliance).

• Sources: you, your devices, cookies/pixels, business contact providers, partners and publicly available sources.

• Disclosure for business purposes: we disclose personal information to service providers and contractors (e.g. hosting, analytics, marketing operations) and to partners when you engage with joint content/events.

c) Sale/Share

We do not sell personal information for money. We may “share” personal information (as defined under California law) with advertising/analytics partners for cross-context behavioural advertising (e.g. via cookies or tags).

You can opt out of “sale”/“sharing” by:

• disabling Advertising/Marketing cookies via our cookie banner (where available);

• enabling a Global Privacy Control (GPC) signal in your browser (we honour it where required); or

• emailing admin@spanb2b.io with “Do Not Sell/Share” in the subject line.

We do not use or disclose sensitive personal information for purposes that require a “limit use” link under California law.

d) Your U.S. rights

Subject to exceptions, you may request to:

• know/access the personal information we hold about you,

• correct inaccurate personal information,

• delete personal information, and

• opt out of sale/sharing.

We will not discriminate against you for exercising your rights. To submit a request, email admin@spanb2b.io. If we deny your request, some states allow you to appeal by replying to our decision email with “Appeal” in the subject line.

e) Authorised agents

Where permitted, you may use an authorised agent to submit requests on your behalf. We may require proof of authorisation and may still need to verify your identity directly.

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12) Children

Our Site is not intended for children under 13 (or under 16 in some regions). We do not knowingly collect children’s personal data. If you believe a child has provided data to us, contact admin@spanb2b.io and we will take appropriate steps.

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13) Third-party links

Our Site may contain links to third-party websites or services. Their privacy practices and terms are their own; please review their policies before providing them with personal data.

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14) Changes to this policy

We may update this Website Privacy Policy from time to time. We will post the new version on this page and update the “Effective date” above. If changes are material, we will take additional steps required by law (for example, providing a prominent notice on the Site).